When Adobe introduced Firefly in March, the company emphasized its ethical approach to AI. It is particularly important that Adobe built Firefly so that it would not steal other people’s content. Although this decision compromised Firefly’s performance, it did not affect the AI platform’s popularity.
Adobe Firefly takes a leap forward
Another consequence of how Firefly was designed, implemented, and released is that the platform is commercially viable. This means companies can use Adobe Firefly to generate content without having to worry about content ownership, which is not at all clear with some competitors’ AI engines.
Anyone can use Firefly
Since the Firefly beta launched, users have generated more than 2 billion images across various popular Adobe applications, including the web version of Firefly, Photoshop, Illustrator, and Express. Firefly has since become available in other popular applications as well, bringing AI innovations to the Premiere Pro and After Effects video editing software.
From now on, however, anyone can visit firefly.adobe.com and start creating content with Firefly. Using simple text prompts—in more than 100 supported languages—Firefly generates up to four images with customizable artistic styles, colors, and visual themes.
Integrated into creative software
The full version of Firefly is available in the public versions of Adobe’s most important applications, such as Adobe Photoshop, Illustrator, and the Express platform.
Firefly powers the new, popular features in Photoshop’s “Generative Fill” (Generative Fill) and “Generative Expand” (Generative Expand) tools. With Firefly, users can enhance and restore damaged photos, helping many people preserve precious memories.
In Illustrator, Firefly puts an end to the tedious task of manually recoloring artwork. In the Express application, users can create a wide variety of content with minimal effort and in a short time.
Unfortunately, nothing is free
As Adobe Firefly transitions to a public version, something else is changing besides who uses it: how it is used.
While Firefly beta versions could be used for free without any restrictions, now that Firefly is publicly available, users must pay for content creation with “Generative Credits.”
Those with a Creative Cloud subscription, whether a Creative Cloud subscription or a subscription to just one application, receive a monthly credit allowance. Once they have used these up, they should expect content generation to be slower unless they purchase additional credits. Importantly, they can still generate content even after their credits run out.
Creative Cloud All Apps includes 1,000 monthly credits, while a subscription to a single application provides 500 credits per Adobe billing cycle. Adobe’s website provides a full breakdown of the credits included with all paid accounts.
Users with a Stock, Express, or Firefly subscription can create up to two Firefly-generated images or vectors per day after using their monthly allowance.
As for free users, such as those using the free version of Adobe Express, they also receive monthly credits. Once their credits run out, they must wait for the next monthly cycle or upgrade to a subscription.
Source: Adobe and PetaPixel
